The Ultimate Book of Business Breakthroughs

When coca-cola, during World War 2, decided to sell coke en masse to American soldiers at a heavily discounted price they established themselves as a fundamental part of the American lifestyle. This is just one example of many where the Ultimate Book of Business Breakthroughs gives humorous and insightful accounts of the story behind some of the world’s most revolutionary business decisions. The impact of these decisions, not only on the businesses and industries they transformed, but also on society in general, is considered. It is a necessity for ALL people involved in the business world.