Playing to the World’s Biggest Audience

In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Curtin examines the prospect of a global Chinese audience that includes more viewers than in the United States and Europe combined. This innovative book explains the histories and strategies of screen enterprises that aim to become central players in the global China market and offers an important contribution to recent debates about cultural globalization.